Dresses for as little as $10, designer bags for under $25. Today, you can buy a trendy new outfit on the cheap. "People want fashion for a bargain," Fashion Revolution explains in its new video social experiment. The nonprofit placed a vending machine in the streets of Berlin and offered people a T-shirt for as little as €2 (or approximately $2.19). That's less than the average price of a cup of coffee.
Who could resist an offer like that, right? Watch the video to see why the passersby opted not to make the purchase.
The nonprofit created the video for April 24's Fashion Revolution Day, an annual event that remembers the 2013 collapse of Rana Plaza in Dhaka, Bangladesh. Over 1000 people working in the garment factory were killed while producing clothing for brands such as J.C. Penney, Benetton, Walmart and others in suspect conditions.
"We’re not asking people to boycott their favorite stores, we need to change the fashion industry from within by asking the brands and retailers where we like to shop 'Who made my clothes?'" Fashion Revolution Day founder Carry Somers told Marie Claire. "Consumers didn't cause this problem, but that doesn't mean that we shouldn't be part of the solution," she added.
Fashion Revolution is encouraging people to take a stand and show fashion brands they need to start taking responsibility for their actions. To learn more, follow the #fashrev hashtag on social media.
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